Salad is often stereotyped as the definitive meal of choice for the health-conscious or vegetarians. In addition to conceiving a fresh identity for the new F&B outlet, the brief also required us to reinstate the fact that salads can also be hearty daily meals for everybody.

Thus the strategic tagline “For Herbivores, Carnivores and Everything else in-between” was born with animal silhouettes created as the core design language to reflect the brand philosophy.
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